While well known as a writer for RV and campground industry publications, Jeff is also a seasoned public relations professional with experience supporting regional and national media relations campaigns for a variety of state and national campground industry associaions as well as the Recreation Vehicle Industry Association (RVIA). Jeff is frequently quoted as an expert source on camping by major news organizations because of his extensive travel experience and publicity work on behalf of campground industry associations.

An award-winning journalist prior to founding his PR practice, Jeff knows how to identify and pitch solid news angles to reporters. He has secured story placements for campground industry clients in hundreds of media outlets, including The New York Times, the Los Angeles Times, The Washington Post, USA Today, The Wall Street Journal, The Dallas Morning News, The Associated Press as well as National Public Radio’s “Marketplace” program. Jeff is also fluent in Spanish and has successfully pitched some of the nation’s best-known Spanish language newspapers and broadcast media.

Prior to launching his independent writing and public relations practice in 2002, Jeff was director of media relations for San Diego, Calif.-based Stoorza Communications. He launched his public relations career in 1998 by serving as public relations manager for United States Filter Corporation, a Fortune 500 company based in Palm Desert, California which, at that time, was the largest manufacturer of municipal water treatment systems in the world with operations in more than 90 countries. 

As a working journalist, Jeff was employed by three California dailies, including The Press-Enterprise in Riverside; The Desert Sun (Gannett) in Palm Springs; and the Imperial Valley Press in El Centro. He launched his journalism career with United Press International in Los Angeles. He has received business writing and reporting awards from the California Newspaper Publishers Association, the Associated Press News Executives Council, Gannett and the Inland Empire Chapter of the Society of Professional Journalists. 

Jeff holds a double Master of Arts degree in Spanish and Hispanic Studies from the Monterey Institute of International Studies and a double Bachelor of Arts degree in Spanish and European Studies from Loyola Marymount University in Los Angeles. He studied in Madrid, Spain during his junior year of college.  His passions include camping, backpacking, traveling, photography and volunteering as a Spanish language interpreter for U.S. doctors on annual medical humanitarian missions to Central and South America.